By understanding how each color affects the mind and the emotions it stirs up, you can create a more effective brand. Science has shown repeatedly that our brains react in diverse ways to specific colors.

By extension, the wrong choices can be harmful to your brand image. The right palette can convey deep meaning about your values and elicit specific behaviors.

This psychology of colors is an important consideration when you build a brand identity. When you choose your logo and brandвЂ™s color palette, youвЂ™re also selecting the emotions and associations youвЂ™re seeking to evoke. More than just aesthetic appeal, colors help your brand connect with consumers on a deeper psychological level. The right combination can visually communicate the feeling your company is projecting to consumers. Picking the right palette helps establish your identity better and adds versatility to your designs.Д¬olor choices also give your logo depth by forging a visual connection to your companyвЂ™s values and personality. C'est elle qui permet de comparer des couleurs, d'exclure certaines. It also symbolizes freshness, purity, peace and luxury.When you create a logoВ one of the biggest decisions is selecting your brandвЂ™s colors. Qu'un mot ait une signification, cela implique de fait qu'il ait toujours la mme. Purple is a color that symbolizes subtlety, mystery, romance, idealism, protection and melancholy. Green is a color that is reminiscent of nature, it is natural,and it represents balance, permission and freshness but it can also symbolize happiness, harmony, success, energy, optimism, youth, peace, serenity. It also represents passion, temptation, fire, blood, forbidden, emotion, anger, aggression, strength, power, power, luxury, energy, perseverance, fight and determination. It can symbolize several conflicting values together like love and hate, life and death. This color can also be calm, peace, serenity, tranquility and confidence. Pink is a color that symbolizes the positive values rather like innocence, sweetness, romance, sweet. Orange is a very bright color that symbolizes values such as courage, intelligence, loyalty, trust and mistrust simultaneously albeit conflicting values. This is why the brown symbolizes values such as natural, rustic, strength, stability, warmth, comfort but also softness and insurance.Д«lack is a color that symbolizes dull rather negative values.Д«lack reminds us of the fear, the anxiety, the unknown, loss, emptiness and death. It therefore refers to the animal and plant world. It can also symbolize the sweetness and intelligence.Д«ecause it is the color of gold, it also refers to the wealth and opulence.Д«rown is a color that makes us think of nature as it is the color of earth, tree trunks and even fur of some animals. Voyons sГ©parГ©ment ce quвЂ™ils sont et comment les couleurs primaires et secondaires sont classГ©es selon ces modГЁles. Yellow is a cheerful and lively color that represents joy, energy, France DГ©terminer quelles sont les couleurs primaires et secondaires dГ©pend de la thГ©orie des couleurs adoptГ©e : CMYK (modГЁle de soustraction de couleur ou de pigment de couleur) RYB (modГЁle traditionnel). It symbolizes sadness, depression, confusion, loneliness and monotony. Gray Color is rather negative values since it is a dull color. It provides light and gives a fresh feeling. Je vous propose une sГ©rie dвЂ™articles sur les origines et les effets psychologiques des couleurs. It also makes us think of the calm, peace and serenity. La couleur a cela de fascinant car elle exerce une influence directe sur lвЂ™Гўme.VГ©ritable langage exploitГ© depuis la nuit des temps, Chinois et Г©gyptiens confГ©raient mГЄme Г la couleur un pouvoir de guГ©rison. White represents mainly positive values such as purity, balance or innocence. Blue is a color that symbolizes peace, calm, serenity, freshness but also the sensitivity. The Blue Color reminds us first of all the nature and infinite since reminded us directly to the sea and the sky.

Signification des couleurs